Budweiser Opening in Van Nuys: 1952


Anheuser-Busch's Budweiser groundbreaking, Van Nuys, 1952
Anheuser-Busch's Budweiser groundbreaking, Van Nuys, 1952

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Budweiser

TOP:USC Digital Archive
LOWER 2: LA Public Library

55 years ago, the opening of the Budweiser plant on Roscoe Blvd. was a big event. Costing $20,000,000
and employing 1500 workers, the plant was a large contributor to the post-war prosperity of Van Nuys.

In 1957, the NAACP launched a boycott of Budweiser beer. An NAACP spokesman said that there were only two “Negroes” employed by Annheuser-Busch in their entire Los Angeles operations! Here is a more detailed article about the racial prejudice black workers faced in the 1950s.

Busch Gardens and Bird Sanctuary was part of the complex and a major tourist attraction for many years until it closed in 1976. Here are more photos of that attraction.